SME Secret Weapons – How Smaller Businesses Can Take On and Beat Bigger Competitors

how small business beat big business

In its 50 years, business book publisher Kogan Page has remained buoyant in a sector that is dominated by much larger companies.

The fact that its business is still prospering is testament to a few basic concepts that are as true today as when the company started in 1967. We asked Managing Director, Helen Kogan to share her experiences of how a smaller business can gain competitive advantage over bigger, dominant competitors. (more…)

5 Ways Small Businesses Can Communicate Brand Messages Without Big Budgets

Branding tips for small businesses

The number of businesses in the UK is at a record high. It’s exciting the country is a fantastic place to start a business, but, it also means today’s business landscape is more competitive than ever before.

With lots of competition for customers it’s imperative you find ways to stand out in a crowded marketplace and set yourself apart from your competitors. (more…)

5 marketing essentials to head off any drop in sales

One of the main dangers in the current economic climate for small businesses is self-paralysing fear. Many businesses will lose sales over the next year, but many others will see the recession as a sales opportunity. Here are five proactive ideas to help use marketing to your advantage.
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