When you are looking for ways to promote your new start-up or small business you will, without doubt, soon hear the words, “content marketing”.
There’s a lot of buzz about content marketing at the moment, but what does it actually mean and how can small business owners use content to help grow their business?
This guide answers those questions, and also offers useful, practical advice if you are considering incorporating content marketing as part of your marketing strategy. (more…)
More and more business owners now have their own websites. With the amount of content now available online, how do you copyright the articles and words you publish on your business site?
One of the best ways to attract visitors to your website is by providing related sites with quality editorial relating to your subject area. Not only will this give you a chance to promote your service or business, but it can also indirectly aid your search engine promotion efforts via link popularity.
When you run your own business, producing marketing material can be a challenge. Though you may be able to speak confidently to prospective clients about the service you offer, something happens when you try to write it down. Your words don’t flow, your mind goes blank, and you move on to the next task on your list.
A leading web host says that 10% of businesses who responded to a recent survey had been the target of content theft over the past 12 months. What should you do if your website content has been stolen by a third party?