For business founders, the “To Do” list is never ending, especially when faced with external demands from investors and stakeholders.
The need to increase revenue becomes an all-encompassing obsession, and it’s easy to forget “secondary” tasks – like marketing – that help to fill the sales pipeline.
But failing to build an effective marketing strategy will cause your growth plans to stall. And if you cannot demonstrate ongoing, increasing sales, it becomes harder than ever to secure subsequent rounds of funding. Miss your growth targets and stakeholders are often less than forgiving. (more…)
Inbound marketing is an essential tool for any online business. By creating and distributing useful content, the aim is to attract potential customers to your products and services.
Ultimately the purpose of inbound marketing is to create sales. So, here we examine ways that you can hone your inbound marketing tactics to engage with more prospects and move them along the path to purchase.
When you are looking for ways to promote your new start-up or small business you will, without doubt, soon hear the words, “content marketing”.
There’s a lot of buzz about content marketing at the moment, but what does it actually mean and how can small business owners use content to help grow their business?
This guide answers those questions, and also offers useful, practical advice if you are considering incorporating content marketing as part of your marketing strategy. (more…)
Digital marketing never stays static, and 2018 is going to be no exception.
As a small business owner, or the person responsible for marketing in a small organisation, what do you need to know at the start of this year to stay ahead of your competition?
We asked Tim Butler, founder of Innovation Visual, to reveal the key digital marketing trends that every business owner will need to get to grips with in 2018. (more…)
Blogging is something a lot of small business owners do. When it’s done well it can be a great low-cost way to reach out to potential customers.
However, many new businesses can find that the effort they put into their blog isn’t as well rewarded as they’d hoped.
So to help you realise all the benefits blogging can bring to your business, we’ve asked Luke Budka, of TopLine Comms to reveal 5 ways to make sure that your blog gets the desired results. (more…)
Real-time marketing (RTM), the strategy and practice of reacting with immediacy in digital channels to external events and triggers, has been steadily growing in use and popularity.
An expanding array of tools and digital channels (e.g., social media and listening capabilities) has made real-time accessible, in theory at least, to virtually every marketer.
As digital channels increasingly function in real-time, all marketing organizations must consider to what degree they, too, will adapt, so here are 12 steps to help you get ready for real-time marketing; (more…)
Setting up and running a small business isn’t easy. We all know that.
The first few years are often spent seeking the answers to — what seems like — a never ending list of questions, like, “Who is my target audience?” and “How do I reach them?”
Whatever industry you’re in, we all strive for the same thing: more website visitors, more valuable leads, more sales and more loyal customers. But how can you achieve this? (more…)