Why the humble telephone is still an important business tool in a digital world

Many small business owners now focus a lot of time and effort on their website and on how their customers are interacting with them online. We live in an increasingly digital world, so this is understandable, but the humble telephone call can still be a very valuable business tool.

Calls coming into your business convert more often and more quickly than online leads, ultimately making you more money. Not only that, but tracking your phone calls can give you useful data which you can use to improve the efficiency of your promotional efforts.
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How to keep winning clients during a recession

There are two key things small business owners should look out for throughout this year The first is to hang on to the clients you already have. Do whatever it takes to keep them, as it will cost your business much more to win a new client than hang onto an existing one.
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