The 7 Key elements of an effective direct mail campaign

In a world dominated by ever-updating newsfeeds and 140 character exchanges, it seems that the traditional practice of direct mail has no place in modern communication, particularly as businesses look to utilise cheaper, faster ways to communicate with their consumers.

However, overloaded inboxes and newsfeeds that update faster than you can blink means that direct mail still delivers impact in a digital world.

Direct mail may be one of the oldest marketing methods but it is also one of the most adaptable. Here are 7 key factors for any direct marketing campaign., combine these successfully and you can transform your return on investment (ROI):

(more…)

7 clever copywriting secrets for business owners

If there’s one marketing skill you should focus on developing above all others it is copywriting.

The ability to passionately sell a product or service in the written word is something that will never go out of fashion. And the reality is that few people will be able to do it as well for your business as you.

Yes, you can pay a copywriter to create the content for your new website or write a sales letter. But you have it within you to do a better job yourself. Your business gets your full focus day in, day out, so you are more likely to understand it properly and convey it more passionately to other people.

All you need to do is follow these seven simple copywriting secrets to write copy (another word for content) that potential buyers just can’t resist (more…)

7 Mistakes you could be making with your website

It’s estimated that almost one in every three small businesses maintain their own website, and with that comes a whole host of potential challenges to overcome.

Alongside the usual cost of building a new website, getting the right designer and managing your hosting prices, there are other factors which many small business owners do not consider when managing or monitoring their website.

In fact, there are a number of common mistakes which SMEs often make, but which are easy enough to overcome.

Here are the seven errors we most often see with websites designed for startups and small businesses.
(more…)

How One-to-One marketing can help start-ups to promote, pitch and sell more effectively

As a start-up, you often don’t know the best ways to market your new business, or what works and what doesn’t.

The good news is; whether you’re selling to a market of ten or ten million, one of the most effective ways to learn how to improve your marketing is to talk with a single person and sell something to them.

Here’s how you can develop stronger sales messages, build your customer base and grow your new business by harnessing the power of one-to-one marketing.
(more…)

5 ways to get the most out of offline marketing

When it comes to promoting your business, the focus these days seems to be almost exclusively on online marketing. Of course, since the social revolution it’s important for businesses to have a strong ‘digital footprint’ but what about the traditional offline marketing methods?

Does the proliferation of Twitter, Facebook and co. mean that you should stop all forms of offline marketing? Of course not, particularly if your business is B2C (Business to Consumer) and especially if you have a clearly defined geographical reach.

They might seem low-tech, but traditional methods of marketing your company such as, leaflets, targeted advertising, local PR and local awareness campaigns can have great impact.
(more…)