9 GDPR Myths – Busted

GDPR Fact or Myth?

The juggernaut that is GDPR has now come into force. We’ve known about this radical new change in privacy and data protection law for over two years and on 25th May it became law across the EU.

The past two years have allowed plenty of time for numerous myths to bubble up about the impact of the new rules on UK businesses. But which are the GDPR myths and which are GDPR facts? (more…)

Why small businesses should embrace GDPR and be ready for May 25

GDPR Small business

Data is vital for many businesses looking to take their productivity and profitability to the next level. Yet according to our research, 56% of UK small businesses have concerns about their current data collection processes.

With the General Data Protection Regulation (GDPR) set to become law in May 2018, every UK business needs to ensure that the way data is collected fully complies with the new laws.

Many businesses see GDPR as a threat, but as Ian Woolley of Ensighten explains, it also brings opportunities that small businesses can capitalise on.

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6 Facets of cybersecurity that small businesses need to be aware of in 2018

Cyber security issues 2018

Every article on cybercrime makes alarming statements about the issue becoming more of a threat year after year.

And sure enough, this was borne out in 2017 with some very high-profile cyber attacks, significantly impacting both the NHS and the UK government.

So, as a small business owner, what are the key cybesecurity threats and issues you need to watch out for in 2018, and how can can you guard your business against these? (more…)

Market research – what do you need to find out about your customers?

market research customer

Market research is often assumed or anecdotal. A few good words here and there, enthusiastic leads, handshakes and happily resolved issues from existing customers can lead to the pleasant feeling that you know your market.

However, if your business is to thrive, you really need to develop a deep understanding of your customers. To help you to do this, we’ve asked Robin Booth to explain the steps you need to take. (more…)

5 ways for small businesses to get smarter about using data

Many small business owners view ‘big data’ as something exclusively for large businesses. But that isn’t the case. Astute small business can benefit from using data to grow sales.

To help business owners understand more about ‘big data’ and how they can benefit from it too, we asked Oliver Rowbory to explain;
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6 Steps to setting up your first ‘Pop-Up Shop’

Saturday pop-up shop

Pop-up shops are an excellent way to test new ideas and products, engage with your target market and get feedback from potential customers, without making a big, long-term investment.

In addition to their value as a testing ground for new concepts and new businesses, pop-up shops are becoming increasingly popular as a way for existing business to take their offering to new locations.

There are lots of different factors that can determine the success or failure of a pop-up shop and it’s vital you consider these before starting your pop-up venture. Here are 6 key considerations to help you get your first pop-up shop running smoothly and generating income for your business. (more…)

5 Ways data analytics can help you generate more leads and get the most out of your marketing spend

Lead generation is absolutely crucial to identifying potential customers that are interested in you business’s products and services.

With online leads coming from various sources such as search engines, email marketing, banner advertising and social media, you need to take an informed approach so you can reduce waste and focus your marketing budget on the sources that are driving the most high-quality leads.

Not only this but they need to prove the return on investment (ROI) from marketing to justify the budget in the first place.

So how can companies use data to identify exactly what drives lead generation, isolate the ultimate source of leads and streamline their marketing strategies? We asked Daniel Reilly, director at Ruler Analytics, to explain; (more…)

The ways small businesses can protect themselves from hackers

In recent years, giant corporations such as eBay, British Airways and Linkedin have fallen victim to hackers accessing their data. That such huge companies can be on the receiving end of data breaches, despite their astronomical IT budgets, shows that without the right protection, no company is safe.

So, what does this mean for smaller businesses?

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How email can deepen customer relationships and transform online conversions

When considering great customer experience (CX), it can be helpful to picture a shopkeeper.

The more we visit the shop, the better the shopkeeper gets to know us. After a few visits, the shopkeeper initially learns our name; then what products we like and have previously purchased; when we’re likely to need more of them; and finally to the stage where they can make recommendations of what we might like to try.

Such a role is now expected, and even demanded, of all the brands consumers interact with. The days of a one-size-fits-all approach to customer communications are long gone. Today, brands need to forge personal relationships, similar to that which people enjoy with their favourite local store. (more…)

Customer data guide – how to collect, store and profit from it

Every business, regardless of its size or area of expertise, has the ability to generate data on its customers. This may be relatively simple information about the customer, their location, and the products and services they have purchased, to more in-depth and complex data on their behaviour when browsing online or detail on their personal or financial circumstances.
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