Market research is often assumed or anecdotal. A few good words here and there, enthusiastic leads, handshakes and happily resolved issues from existing customers can lead to the pleasant feeling that you know your market.
However, if your business is to thrive, you really need to develop a deep understanding of your customers. To help you to do this, we’ve asked Robin Booth to explain the steps you need to take. (more…)
The dream for many entrepreneurs is to come up with a great new product, find the funding to develop it and then for it to fly off the shelves.
The reality for most is different, but when this does happen it’s worth finding out how this success was achieved because the lessons we learn can help us to replicate the achievements for our own business.
Yuu is one such success, so we asked co-founders, Gill Hayward and Kellie Forbes to share their story with us; (more…)
We live in incredible times of change; there’s no disputing that. Old business models are dying out, new business models and disrupting technologies are being born every day that are turning industries on their head.
At the same time, trust is at its lowest level ever. We no longer trust politicians, we no longer trust banks and bankers. We no longer trust the proven models and establishments that have supported us for years, never more proven than in recent times with Brexit and Donald Trump becoming US President. (more…)
Lead generation is absolutely crucial to identifying potential customers that are interested in you business’s products and services.
With online leads coming from various sources such as search engines, email marketing, banner advertising and social media, you need to take an informed approach so you can reduce waste and focus your marketing budget on the sources that are driving the most high-quality leads.
Not only this but they need to prove the return on investment (ROI) from marketing to justify the budget in the first place.
So how can companies use data to identify exactly what drives lead generation, isolate the ultimate source of leads and streamline their marketing strategies? We asked Daniel Reilly, director at Ruler Analytics, to explain; (more…)
When considering great customer experience (CX), it can be helpful to picture a shopkeeper.
The more we visit the shop, the better the shopkeeper gets to know us. After a few visits, the shopkeeper initially learns our name; then what products we like and have previously purchased; when we’re likely to need more of them; and finally to the stage where they can make recommendations of what we might like to try.
Such a role is now expected, and even demanded, of all the brands consumers interact with. The days of a one-size-fits-all approach to customer communications are long gone. Today, brands need to forge personal relationships, similar to that which people enjoy with their favourite local store. (more…)
A key part of any business development goal is creating an efficient sales strategy that gets your products or services in front of the right people and invites them to make a purchase.
Successful business leaders understand that the sales process is the lifeblood of the company. Without an efficient, productive means of making sales, even brilliant ideas will fail, so it’s vital for every business owner to find the sales process that work bests for their company.
The quicker you can do this, the better your chances of growing your business, and the more likely you are to succeed. With so much at stake, William Buist reveals the sales strategy secrets that will help you make sustainable sales.