Data is vital for many businesses looking to take their productivity and profitability to the next level. Yet according to our research, 56% of UK small businesses have concerns about their current data collection processes.
With the General Data Protection Regulation (GDPR) set to become law in May 2018, every UK business needs to ensure that the way data is collected fully complies with the new laws.
Many businesses see GDPR as a threat, but as Ian Woolley of Ensighten explains, it also brings opportunities that small businesses can capitalise on.
Many small business owners view ‘big data’ as something exclusively for large businesses. But that isn’t the case. Astute small business can benefit from using data to grow sales.
To help business owners understand more about ‘big data’ and how they can benefit from it too, we asked Oliver Rowbory to explain;
Every business, regardless of its size or area of expertise, has the ability to generate data on its customers. This may be relatively simple information about the customer, their location, and the products and services they have purchased, to more in-depth and complex data on their behaviour when browsing online or detail on their personal or financial circumstances.