How to Attract Customers from Heaven, Not Clients from Hell

attract customers from heaven

You’ve done your market research, you’ve got a solid business plan, you’ve registered your company and pulled together funding, suppliers and everything else you need to start your new business. You’re ready to trade – you just need some customers.

However, not all customers are created equal; some are a delight to deal with, while others seem to have crept from the depths just to torment you. (more…)

Preparing for meetings with clients – 3 steps to building fruitful, long-term partnerships

how to properly prepare for a meeting with a client

Any business owner is familiar with the challenge of attracting new clients and protecting relationships with existing ones.

Fierce competition within many industries gives clients a wide choice of suppliers to choose from, and to make things even more difficult, some clients feel the need to change vendors periodically to avoid the common phenomenon of supplier complacency.

If your ambition is to do long-term business with a new or existing client you will need ensure that you engage as a serious partner: Well prepared, well informed, and far from complacent.
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10 costly mistakes you can’t afford to make when negotiating fees

The ability to negotiate the highest possible fees without risking a client relationship or an instruction has become increasingly important to individual professionals and professional service firms in recent years.

The rising influence of procurement on the buying side has squeezed margins for many service providers. Those best able to withstand these pressures are usually those that have the ability to negotiate robustly on fees.

Clients often ask what makes someone a great fee negotiator, i.e. someone who is able to get clients to agree to pay as high a fee as possible without losing the work, or the client. (more…)