Technology has enabled us to communicate faster than ever. In the digital age, email tops the list of many people’s favoured way of communication, mainly because it’s faster than letters – or even phone calls.
So, in a world where communication is dominated by instant messaging, email and social media, is there still a place in the marketing mix for direct mail?
As David Manton explains, direct mail may be slower, but it still has a lot to offer businesses. (more…)
In a world dominated by ever-updating newsfeeds and 140 character exchanges, it seems that the traditional practice of direct mail has no place in modern communication, particularly as businesses look to utilise cheaper, faster ways to communicate with their consumers.
However, overloaded inboxes and newsfeeds that update faster than you can blink means that direct mail still delivers impact in a digital world.
Direct mail may be one of the oldest marketing methods but it is also one of the most adaptable. Here are 7 key factors for any direct marketing campaign., combine these successfully and you can transform your return on investment (ROI):
Some say it’s an old fashioned way of trying to drum up business. Others believe it’s a waste of cash and the returns are too low to make it a viable marketing method.
But whatever you may think about direct mail, there’s no ignoring the fact that done properly, it can be a predictable and cost effective way to generate sales leads for your new business.