Top marketing tips for direct mail success

Some say it’s an old fashioned way of trying to drum up business. Others believe it’s a waste of cash and the returns are too low to make it a viable marketing method.

But whatever you may think about direct mail, there’s no ignoring the fact that done properly, it can be a predictable and cost effective way to generate sales leads for your new business.

Overview of direct marketing

There’s more to direct marketing than mailshots. Get creative!

Direct marketing is simply a message that speaks directly with your customer. Used well, direct marketing can be a cost-effective and well-targeted method of getting your message across.