If you are looking to make sales online, tackling the specialist subject of ecommerce SEO is vital to your long-term success.
With SEO for ecommerce websites requiring such specific expertise, we asked Joe Cox of Superb Digital to share his knowledge on how to grow sales through ecommerce SEO. (more…)
It may seem like yesterday, but Amazon first began disrupting the retail status quo nearly 25 years ago. As one of the world’s largest online retailers, it has set ecommerce standards. But it now has its sights set on stores.
With Amazon’s move into offline retail set to be a game-changer, we asked Retail Technology publisher, Miya Knights to look at the technology driving no click retailing. (more…)
Visuals help people retain information up to 55% more effectively. Therefore, if you want your business’s products to be top-of-mind for consumers, you must have a visual merchandising strategy in place.
Ecommerce now accounts for 17% of all UK consumer sales and it’s only going to keep growing. Yet, despite this growth, it is still hard to make it in the online marketplace.
Competition is tough, it requires both technical and business savvy, and you need to work much harder to gain trust.
Simply having a great idea for a business isn’t enough. If it were, there wouldn’t be so many poorly reviewed retailers on Trustpilot, so many horror stories of poor products and services, and so many rubbish websites.
To help you succeed online, we asked entrepreneur Stuart Maclaren, to share his 7 top tips for ecommerce success. (more…)
Google is the world’s most popular search engine, controlling 79% of the market share and dealing with 3.5 billion searches every day.
The power of Google is staggering, but many businesses aren’t fully harnessing this power.
To help ensure you’re not missing out, we’ve asked Tim Butler, founder of Innovation Visual to outline how you can make the most of Google for your business. (more…)
If you are selling any products or services online, you need to comply with e-commerce regulations.
But what exactly must your business do to comply with these regulations? We asked Adrien Herbert of Lawbite to explain; (more…)
If you’ve been involved in running a website, you’ll know that it’s relatively “easy” to get eyeballs on your site. Throw money at it and they will come.
But, it’s getting those visitors to take action, to buy from you – that’s the hard part. So it’s no wonder that a website’s ‘Conversion Rate’ is one of the most keenly tracked metrics in online business. It measures the percentage of visitors who take a desired action, which in e-commerce means making a purchase.
Improving your conversion rate means more sales and higher profits, so finding ways to convert more of your website visitors into buyers is a key plank of ecommerce success.
Understand how to shape the customer journey and convert browsers into buyers.
The more relevant you make your website for each visitor, the longer they’ll stay, the more they’ll do, the more they’ll spend, and the more they’ll tell other people. And a great way to do this is to make the experience more personal.
Many small online retailers are missing out on the benefits personalisation can bring, so we asked Christer Holloman, author of How to Sell Online to reveal how you can take advantage of the opportunities it offers; (more…)
When considering great customer experience (CX), it can be helpful to picture a shopkeeper.
The more we visit the shop, the better the shopkeeper gets to know us. After a few visits, the shopkeeper initially learns our name; then what products we like and have previously purchased; when we’re likely to need more of them; and finally to the stage where they can make recommendations of what we might like to try.
Such a role is now expected, and even demanded, of all the brands consumers interact with. The days of a one-size-fits-all approach to customer communications are long gone. Today, brands need to forge personal relationships, similar to that which people enjoy with their favourite local store. (more…)
Ecommerce enjoyed a big year in 2015, with figures indicating that online retail sales in the UK topped £60 billion over the 12 months.
As consumers become increasingly comfortable with purchasing a wide range of products and services online, and with smartphone-based shopping expected to surge, the coming years are looking even brighter for e-tailers.
But, what does 2016 have in store for B2C ecommerce?
Following on from last year’s very popular 5 e-Commerce trend predictions for 2015 we’ve asked Ian Gordon of iWeb to take a look at the trends that will define the year ahead, and the opportunities that online retailers simply can’t afford to miss.
It’s estimated that almost one in every three small businesses maintain their own website, and with that comes a whole host of potential challenges to overcome.
Alongside the usual cost of building a new website, getting the right designer and managing your hosting prices, there are other factors which many small business owners do not consider when managing or monitoring their website.
In fact, there are a number of common mistakes which SMEs often make, but which are easy enough to overcome.
Here are the seven errors we most often see with websites designed for startups and small businesses.
There’s nothing worse than being told by a customer that your website is not working. Or logging on yourself to check something, and finding the page you want to see is not displaying.
Website downtime can have a direct impact on your business and on your profits – particularly if you have an e-commerce website – so it’s important to know what you need to do if your website goes down.
Even the most robust websites suffer technical glitches happen, so the chances are you will experience it at some point. Often, it might only be down for a few minutes, as part of wider technical problems or updates to a global server.
But sometimes, there might be a specific problem with your website individually. If you do experience website downtime, here are the five things you should do;
More and more people are making purchases online but not all businesses are making the most of their ecommerce sites. And if you’re not making the most out of your site, you’re not making as much money as you could be.
Here are four tips for creating a more effective ecommerce site so customers buy from you and keep coming back…