How to plan and implement a successful email marketing campaign

For a small business, email marketing offers an inexpensive but effective and efficient way to engage with your customers, and attract new ones – so long as the right planning has been put in place first.

It creates and maintains communication, helping to keep your brand front of mind and build customer loyalty. Campaigns can be designed around a specific purpose, e.g. to boost sales, or to increase website traffic, and they can be targeted – you decide who receives which email.

Most importantly, and unlike many other marketing options, its results are measurable – the best email marketing platforms will even provide you with reports outlining how successful your campaign has been, and what aspects worked best.

This makes it an excellent choice for small businesses with a limited marketing budget. As long as you take the time to really think about what you want to get out of it, it is also simple – follow these 6 steps for planning and implementing your campaign, and you won’t go wrong. (more…)

How to master your inbox in five simple steps

The inbox has changed from an exciting place where anyone from anywhere in the world can reach you within seconds to a daily burden where tasks disappear under the onslaught of new emails coming in.

Email productivity experts agree that dealing with emails instantly as they appear in our inboxes, decreases productivity. New emails can be dangerously distracting and research suggests that we need to turn off new-email notifications.

But this alone is not enough to curb distraction. It is maybe even more important that we sort our incoming emails into various categories. So how do you handle your inbox productively? (more…)

How email can deepen customer relationships and transform online conversions

When considering great customer experience (CX), it can be helpful to picture a shopkeeper.

The more we visit the shop, the better the shopkeeper gets to know us. After a few visits, the shopkeeper initially learns our name; then what products we like and have previously purchased; when we’re likely to need more of them; and finally to the stage where they can make recommendations of what we might like to try.

Such a role is now expected, and even demanded, of all the brands consumers interact with. The days of a one-size-fits-all approach to customer communications are long gone. Today, brands need to forge personal relationships, similar to that which people enjoy with their favourite local store. (more…)

10 business email mistakes you should avoid

Every week at ByteStart, we receive hundreds of emails – many from other small businesses keen on working with us, wanting to publicise their services, exchange information or work with us in different ways.

Over the years we’ve seen a massive variety of writing and presentation styles, and as a result we’ve composed 10 tips on what small business owners should try to avoid when exchanging emails.

If you’re thinking about using email marketing as a way to generate more business, you should also read; ByteStart’s Guide on How to plan and implement a successful email marketing campaign for your small business
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How much is poor email etiquette costing your business?

With five seconds of opening your email, the recipient has formed an impression of you (and your organisation) and made a judgement about your level of professionalism. What annoys you when you receive an email? Is it the length, poor spelling and grammar, the way the sender greets you and signs off (or lack of it)?
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