Direct mail or email – Which marketing option is better for my business?

Pros and cons of email marketing and direct mail

Technology has enabled us to communicate faster than ever. In the digital age, email tops the list of many people’s favoured way of communication, mainly because it’s faster than letters – or even phone calls.

So, in a world where communication is dominated by instant messaging, email and social media, is there still a place in the marketing mix for direct mail?

As David Manton explains, direct mail may be slower, but it still has a lot to offer businesses. (more…)

How to improve your email deliverability

improving eliverability in email marketing

Email marketing is an essential tool for small businesses and large enterprises alike. The ability to communicate directly with your target audiences helps attract new prospects and keeps existing customers informed.

However, delivering a good email campaign that hits all the right notes is not as simple as you might think. It’s a complex discipline that is rarely perfected. (more…)

How start-ups can get the most from digital marketing

digital marketing

Starting your own business means you suddenly become the owner of several hats – one for selling, one for bookkeeping, one for planning, one for looking after customers and one for marketing to name but a few.

The marketing element of a start-up is one of the most complex, especially given the changing ways small businesses need to reach customers in a digital world.

Digital marketing can be a bit of a mystery to many small business owners, so to help you explore how you make the most of the opportunities it offers, we’ve asked Tink Taylor, founder of dotmailer, to share some simple tips to get you started on your digital journey.
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How to plan and implement a successful email marketing campaign

For a small business, email marketing offers an inexpensive but effective and efficient way to engage with your customers, and attract new ones – so long as the right planning has been put in place first.

It creates and maintains communication, helping to keep your brand front of mind and build customer loyalty. Campaigns can be designed around a specific purpose, e.g. to boost sales, or to increase website traffic, and they can be targeted – you decide who receives which email.

Most importantly, and unlike many other marketing options, its results are measurable – the best email marketing platforms will even provide you with reports outlining how successful your campaign has been, and what aspects worked best.

This makes it an excellent choice for small businesses with a limited marketing budget. As long as you take the time to really think about what you want to get out of it, it is also simple – follow these 6 steps for planning and implementing your campaign, and you won’t go wrong. (more…)

How email can deepen customer relationships and transform online conversions

When considering great customer experience (CX), it can be helpful to picture a shopkeeper.

The more we visit the shop, the better the shopkeeper gets to know us. After a few visits, the shopkeeper initially learns our name; then what products we like and have previously purchased; when we’re likely to need more of them; and finally to the stage where they can make recommendations of what we might like to try.

Such a role is now expected, and even demanded, of all the brands consumers interact with. The days of a one-size-fits-all approach to customer communications are long gone. Today, brands need to forge personal relationships, similar to that which people enjoy with their favourite local store. (more…)

10 business email mistakes you should avoid

Every week at ByteStart, we receive hundreds of emails – many from other small businesses keen on working with us, wanting to publicise their services, exchange information or work with us in different ways.

Over the years we’ve seen a massive variety of writing and presentation styles, and as a result we’ve composed 10 tips on what small business owners should try to avoid when exchanging emails.

If you’re thinking about using email marketing as a way to generate more business, you should also read; ByteStart’s Guide on How to plan and implement a successful email marketing campaign for your small business
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