If your new business is going to be operating in a competitive marketplace, it’s crucial that you find a way to differentiate your business from all the competitors out there.
In short, why should customers choose your products or services over what’s already available? (more…)
If you are thinking of starting up a taxi business, the most important and initial steps to take are to research the UK taxi industry as a whole, find a unique selling point, choose a brand name and obtain the relevant equipment, employees and licenses.
Nowadays, with emergence of taxi apps like Uber and Get Taxi, starting a taxi company in 2018 is certainly a different ball game than it would have been a decade ago. (more…)
Ever heard the saying: jack of all trades, master of none? That saying has never been more true than when it comes to marketing your small business.