PR Tips for Start-Ups

PR tips for new businesses

As a start-up the chances are your marketing budget is smaller than you’d like, so it’s important to get as much out of it as possible.

Although not right for every business startup, PR is a marketing tool that is well worth considering as it builds both awareness and credibility. It can showcase your expertise while delivering third party endorsement from respected journalists and media outlets.

In addition, PR is great for your SEO; having articles authored by you or quoting you filling up the first few pages of Google is just what a start-up business needs.

So how do you do it? We asked, Chantal Cooke, author of PR Demystified; how to get free publicity by giving journalists what they really need, to share her blueprint for DIY PR success;

(more…)

How winning an award can get your business noticed, PLUS 5 ways to reap your prize’s full potential

One of the time-tested ways of establishing yourself as a standard in your industry is to win an award. An industry-recognised award serves as an independent endorsement of your company’s quality. And more importantly it’s an evaluation that potential customers are more likely to trust, than any marketing material you can produce.

We know that social proof is one of the most influential factors in a consumer’s decision making. In a survey by Zendesk, 88% of participants were influenced by an online customer service review and consumer reviews are nearly 12 times more trusted than descriptions that come from manufacturers.

Awards are like the ultimate review or testimonial. Usually, they come through from a trusted, independent authority with the expertise to give a well-informed judgement on your business, so your customers and the wider marketplace are going to see that as proof that your business can be trusted.

(more…)

Write the right book to help promote your business

Writing a book can be an extremely useful tool to help you promote your business or new start-up. Being a book author, immediately gives you kudos and extra authority, but only if your book is produced properly.

In most areas of business, winging it is rarely (if ever) a good idea. Each aspect of your business – be it recruitment, or marketing, or cash flow – requires a strong strategy. You need to know what you want to achieve before you can plan how that goal will be attained.

Publishing a book to support the growth of your business is no different. It may seem a bit more showbizzy – and it does involve a large amount of creativity – but it must never be a vanity project; there needs to be a valid business case for it. (more…)

Five ways publishing a book can help increase your start-up profits

Many entrepreneurs are aware of the benefits of becoming a published author. But only a very small percentage of business owners ever get around to writing a book.

This is a big lost opportunity for those who don’t put pen to paper, according to Sue Richardson, who outlines five ways that writing and publishing a book can help your start-up to take off;
(more…)

How to publish a book guaranteed to help build your small business

Many business owners now recognise what a powerful tool a book can be to help them build credibility for their brand and raise the profile and visibility of their business.

A book gives you a terrific platform from which to share your purpose and your vision. In the main, people who have written books about their expertise gain huge respect from others as not very many people ever get around to doing it!

So how should you go about writing and publishing a book that will help you grow your small business? (more…)

21 killer ideas to get free publicity for your small business

Free publicity is a great way to spread the word about your business. If you can get your business featured regularly in the newspapers and magazines your target audience reads, it brings your business to the attention of potential customers, and at no cost.

Another advantage of being featured in articles written about your business is that editorial coverage gives you a huge amount of credibility. It’s an independent trusted person talking about your business – the total opposite of an advert, where you are delivering your message.

The good news is that getting media coverage for your small business isn’t difficult if you know what you’re doing. (more…)