There are a million things to think about when you start a small business. Your website alone is a field of rabbit holes – content, structure, design, SEO, social media integration – down any one of which you might lose yourself for days if you don’t know what you’re doing.
One area that small business owners tend to neglect, or to consider out of their league is web traffic analytics. Yet this form of stat management is nothing less than essential if you want to make your website a worthwhile proposition. (more…)