For business founders, the “To Do” list is never ending, especially when faced with external demands from investors and stakeholders.
The need to increase revenue becomes an all-encompassing obsession, and it’s easy to forget “secondary” tasks – like marketing – that help to fill the sales pipeline.
But failing to build an effective marketing strategy will cause your growth plans to stall. And if you cannot demonstrate ongoing, increasing sales, it becomes harder than ever to secure subsequent rounds of funding. Miss your growth targets and stakeholders are often less than forgiving. (more…)
When you run a small business it may seem like an extra chore to carefully wordsmith every presentation you give or to think carefully about the words you use when talking about your product and service.
However, when you are trying to make a sale, every word counts. By making your words more memorable you’ll not only stick in the minds of your customers you’ll find yourself making more sales. (more…)
As a business owner, you are always looking for greater efficiencies, more productivity and some general cost savings.
One of your key jobs is to make sure you are always looking for ways get your business running more smoothly and more profitably, but before you jump in and make wholesale changes to the way your business is run; ask yourself these 5 key questions; (more…)
Marketing is about getting more business – and that includes getting more value out of your existing customer base – through delivering them multiple times the value you get.
If all you did was chase new clients, then you would be regularly losing the ones you already have, which means you would need to be constantly building. This is hard work.
There is an important model that will help you understand what to do in terms of sales and marketing for your existing customers, and it is one that every business owner should know and understand. (more…)
One in three customers do not buy your complete range of products and services. Why? Well the answer is very simple! It’s because they don’t know you offer them!
So is your business unknowingly falling victim of this profit-crushing statistic?
A thought-provoking question, isn’t it? (more…)
If you can develop a competitive advantage for your small business, you will be able to sell your product or service more easily and more profitably.
Ultimately a good competitive advantage will mean that your business is more likely to succeed and is able to grow.
With the ability to develop a competitive advantage being so important for small business owners, we asked Garry Smith, co-author of Creating Business Advantage: Setting Up and Running A Successful Business to explain more about it;
A key part of any business development goal is creating an efficient sales strategy that gets your products or services in front of the right people and invites them to make a purchase.
Successful business leaders understand that the sales process is the lifeblood of the company. Without an efficient, productive means of making sales, even brilliant ideas will fail, so it’s vital for every business owner to find the sales process that work bests for their company.
The quicker you can do this, the better your chances of growing your business, and the more likely you are to succeed. With so much at stake, William Buist reveals the sales strategy secrets that will help you make sustainable sales.
If you’re starting a business then chances are money is tight – so anything you can do to increase sales without spending a fortune is worth looking at.
It’s easy to imagine that you need to employ a crack sales team – but the truth is, if you’ve made one sale, then you already have one sales person – that customer. And more often than not, the best people to sell your products and services are your customers.
Customers have already gained benefit from you and because they are impartial, they can provide legitimate social proof. So how do you get your customers selling for you? (more…)
As a start-up, you often don’t know the best ways to market your new business, or what works and what doesn’t.
The good news is; whether you’re selling to a market of ten or ten million, one of the most effective ways to learn how to improve your marketing is to talk with a single person and sell something to them.
Here’s how you can develop stronger sales messages, build your customer base and grow your new business by harnessing the power of one-to-one marketing.
Starting a new business is hard work, and one of the toughest tasks is to generate a good flow of sales. You need sales to bring in the revenue to cover wages, pay overheads and invest in growing your business.
As a new business, the first sales are also vitally important as they prove that there is a demand for the product you are making, or the service you are offering. Once you have made your first sales, selling more is pretty simple as long as you can understand the process and the numbers.