What is Micro-Influencer Marketing?

Micro Influencer marketing for small businesses

The way in which audiences are perceiving and consuming marketing content is changing rapidly. The digital sphere has changed the nature of how we, as consumers, respond to advertising, with the result that many traditional techniques just aren’t cutting it any more.

Consumers are digitally literate and don’t have any qualms about voicing their dislike of traditional advertising. (more…)