On to a Winner? How to Tell if Your Product Idea is Really a Good One

business idea - success or failure

So, you have a great product idea, it’s exciting, you see the value and believe it could change your company’s future or launch your next new business. This idea may be a brand new product solving a problem, or a better way to address a market need than the competitors out there today.

Knowing that not all business ideas make it, jumping into your new idea can be a significant risk, requiring you to commit substantial resources. However, it doesn’t have to be, and there are a few questions to focus on early to test your idea’s potential. (more…)

Why start-ups need to balance focus and flexibility, & how to do this with an Agile Focus Strategy

finding the best market opportunity

Commercialising your innovative ideas requires constant, large leaps forward. This requires great speed, to make sure that your market isn’t filled by your competition.

Yet speed is useless if you aren’t running in the right direction, that is – if you are not pursuing a promising enough market.

If you are too blinkered, you might miss out on blockbuster opportunities. On the other hand, if you spread the net too wide, you risk running yourself into the ground, with too many commitments and too few assets.

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