Finding customers is a vital skill for all startup and small business owners.
Without big advertising budgets or marketing campaigns to bring new customers to your door, you need to know the smart ways to attract clients.
To help you succeed, we asked growth coach and author, Robin Waite to reveal how to cut through the noise to reach customers.
Marketing is about getting more business – and that includes getting more value out of your existing customer base – through delivering them multiple times the value you get.
If all you did was chase new clients, then you would be regularly losing the ones you already have, which means you would need to be constantly building. This is hard work.
There is an important model that will help you understand what to do in terms of sales and marketing for your existing customers, and it is one that every business owner should know and understand. (more…)
Ever heard the saying: jack of all trades, master of none? That saying has never been more true than when it comes to marketing your small business.
Marketing your business should be fun and simple. Surely there can be no better way to spend a day than working on something which is going to help you achieve your objectives more quickly?
Sadly many business owners don’t see marketing that way. They see it as a necessary evil; something that “must be done” rather than something to look forward to and clear time for.
Often this is because they’re not really sure where they should be spending their time and marketing spend.
If this is you, you need a plan. And the good news is you don’t have to spend hours on it. You can put together a very good marketing plan for your business in just 60 minutes. It’s just a case of answering a few simple questions, doing a little bit of thinking, then adding the magic ingredient: (more…)
The internet is without a doubt the most exciting marketing opportunity your business will ever have.
It’s never before been possible to reach so many people with so little money or effort. The UK economy may not have emerged fully from the recession – but for those of us who invest our time and energy into smart online marketing, we have the best possible tool to beat this.