A 6 Step Marketing Process to Accelerate your Startup Growth

Marketing process for scale up businesses

For business founders, the “To Do” list is never ending, especially when faced with external demands from investors and stakeholders.

The need to increase revenue becomes an all-encompassing obsession, and it’s easy to forget “secondary” tasks – like marketing – that help to fill the sales pipeline.

But failing to build an effective marketing strategy will cause your growth plans to stall. And if you cannot demonstrate ongoing, increasing sales, it becomes harder than ever to secure subsequent rounds of funding. Miss your growth targets and stakeholders are often less than forgiving. (more…)

How to balance your digital and print marketing

where to put your advertising budget

Now that the panic-provoking headlines of “print is dead” have toned down to “well, not quite”, it’s safe to say that we all know there is value in both print and digital marketing.

The question that businesses are now asking themselves, is how exactly do we work out how to divide our budgets between print and digital marketing? (more…)

Real-time marketing – How to do it right

real time marketing word cloud

Real-time marketing (RTM), the strategy and practice of reacting with immediacy in digital channels to external events and triggers, has been steadily growing in use and popularity.

An expanding array of tools and digital channels (e.g., social media and listening capabilities) has made real-time accessible, in theory at least, to virtually every marketer.

As digital channels increasingly function in real-time, all marketing organizations must consider to what degree they, too, will adapt, so here are 12 steps to help you get ready for real-time marketing; (more…)

The 4 Rs of getting more business from your existing customer base

Marketing is about getting more business – and that includes getting more value out of your existing customer base – through delivering them multiple times the value you get.

If all you did was chase new clients, then you would be regularly losing the ones you already have, which means you would need to be constantly building. This is hard work.

There is an important model that will help you understand what to do in terms of sales and marketing for your existing customers, and it is one that every business owner should know and understand. (more…)

5 Ways data analytics can help you generate more leads and get the most out of your marketing spend

Lead generation is absolutely crucial to identifying potential customers that are interested in you business’s products and services.

With online leads coming from various sources such as search engines, email marketing, banner advertising and social media, you need to take an informed approach so you can reduce waste and focus your marketing budget on the sources that are driving the most high-quality leads.

Not only this but they need to prove the return on investment (ROI) from marketing to justify the budget in the first place.

So how can companies use data to identify exactly what drives lead generation, isolate the ultimate source of leads and streamline their marketing strategies? We asked Daniel Reilly, director at Ruler Analytics, to explain; (more…)

How to grow referrals with Strategic Alliances – And 5 features that make for fruitful partners

In the world of marketing, Word of Mouth has great, well … word of mouth.

According to WOMMA (the Word of Mouth Marketing Association), word of mouth marketing is considered to be more effective than traditional marketing by 64% of marketers.

You may be thinking they would say that, wouldn’t they, but their survey is backed up by research from Nielsen that revealed 84% of us trust recommendations from people we know; and research from Market Share that found marketing impact can be increased by up to 54% by social voice (i.e. online & offline word of mouth).

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How to publish a book guaranteed to help build your small business

Many business owners now recognise what a powerful tool a book can be to help them build credibility for their brand and raise the profile and visibility of their business.

A book gives you a terrific platform from which to share your purpose and your vision. In the main, people who have written books about their expertise gain huge respect from others as not very many people ever get around to doing it!

So how should you go about writing and publishing a book that will help you grow your small business? (more…)

Get people queuing up to do business with you by creating a ‘Campaign Driven Enterprise’

There are restaurants that have people queuing up to dine, products that you have to pre-order months before they are released, tickets that sell out within hours and shares that shoot up in value right after they float.

There are cars that are snapped up before they are constructed and apartments that are sold before the first brick has been laid.

But, why are a select group of people and products in such high demand? And more importantly, how can you recreate a similar desire for your business?
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