Visuals help people retain information up to 55% more effectively. Therefore, if you want your business’s products to be top-of-mind for consumers, you must have a visual merchandising strategy in place.
Ecommerce now accounts for 17% of all UK consumer sales and it’s only going to keep growing. Yet, despite this growth, it is still hard to make it in the online marketplace.
Competition is tough, it requires both technical and business savvy, and you need to work much harder to gain trust.
Simply having a great idea for a business isn’t enough. If it were, there wouldn’t be so many poorly reviewed retailers on Trustpilot, so many horror stories of poor products and services, and so many rubbish websites.
To help you succeed online, we asked entrepreneur Stuart Maclaren, to share his 7 top tips for ecommerce success. (more…)
You don’t have to think back very far to remember the time when disruptive start-ups and forward thinking businesses were championing a “digital first” strategy. Digital technology had been adopted by mainstream consumers and companies that failed to recognise it were being left behind.
More recently, that slogan has been replaced for many businesses by a new one, “mobile first,” and is not difficult to understand why. Today’s consumers are constantly on their mobile. (more…)
Ecommerce enjoyed a big year in 2015, with figures indicating that online retail sales in the UK topped £60 billion over the 12 months.
As consumers become increasingly comfortable with purchasing a wide range of products and services online, and with smartphone-based shopping expected to surge, the coming years are looking even brighter for e-tailers.
But, what does 2016 have in store for B2C ecommerce?
Following on from last year’s very popular 5 e-Commerce trend predictions for 2015 we’ve asked Ian Gordon of iWeb to take a look at the trends that will define the year ahead, and the opportunities that online retailers simply can’t afford to miss.
It’s estimated that almost one in every three small businesses maintain their own website, and with that comes a whole host of potential challenges to overcome.
Alongside the usual cost of building a new website, getting the right designer and managing your hosting prices, there are other factors which many small business owners do not consider when managing or monitoring their website.
In fact, there are a number of common mistakes which SMEs often make, but which are easy enough to overcome.
Here are the seven errors we most often see with websites designed for startups and small businesses.
Back in October 2014, Apple Pay – the contactless NFC payment method on iPhones – launched in the US, and we looked at its potential for small businesses here in the UK.
The question of whether or not SMEs should integrate Apple Pay with their existing payment systems was left unanswered, as it all depended on the adoption and success of Apple Pay across the pond.
Merchants in the UK will have less time to consider their decision now, as Apple Pay’s UK launch is imminent. (more…)
The term mobile commerce is another digital marketing phrase which often gets thrown around. For many small businesses, it can certainly be difficult to understand the technologies and the benefits which m-commerce can bring to your company.
In this guide, we look at the basics of going mobile, how it can be profitable for your start-up or small business, and include some tips on what you need to look out for when taking your business into the world of mobile commerce.
Year on year, the e-commerce industry continues to boom with more and more companies moving to the web.
The rapid pace of business is amplified online, with the proliferation of apps, new technologies and seemingly daily digital changes affecting how you operate.
Analysts and experts are always attempting to predict the latest trends and developments which could make the most difference to online retailers, so we’ve pulled together some of the most talked about, and hotly anticipated predictions for the e-commerce marketplace in 2015.
We’ve focused on the developments we think could affect your business the most in the next 12 months. Whilst some of these online retailing trends have been developing year on year, others may just be set to explode in 2015 (more…)