How to balance your digital and print marketing

where to put your advertising budget

Now that the panic-provoking headlines of “print is dead” have toned down to “well, not quite”, it’s safe to say that we all know there is value in both print and digital marketing.

The question that businesses are now asking themselves, is how exactly do we work out how to divide our budgets between print and digital marketing? (more…)

How to publish a book guaranteed to help build your small business

Many business owners now recognise what a powerful tool a book can be to help them build credibility for their brand and raise the profile and visibility of their business.

A book gives you a terrific platform from which to share your purpose and your vision. In the main, people who have written books about their expertise gain huge respect from others as not very many people ever get around to doing it!

So how should you go about writing and publishing a book that will help you grow your small business? (more…)

5 ways to get the most out of offline marketing

When it comes to promoting your business, the focus these days seems to be almost exclusively on online marketing. Of course, since the social revolution it’s important for businesses to have a strong ‘digital footprint’ but what about the traditional offline marketing methods?

Does the proliferation of Twitter, Facebook and co. mean that you should stop all forms of offline marketing? Of course not, particularly if your business is B2C (Business to Consumer) and especially if you have a clearly defined geographical reach.

They might seem low-tech, but traditional methods of marketing your company such as, leaflets, targeted advertising, local PR and local awareness campaigns can have great impact.
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