A lot of small businesses start using Google AdWords in the hope that it will help them increase sales with small investment. This isn’t true.
Yes, AdWords can help you increase sales but only with the right investment. To get the return on investment you’re hoping for, you will need to set up your account properly and invest the right amount of money. (more…)
In a world where over three billion people use the internet, and no one can put down their smartphone or tablet, it seems obvious that startups and small businesses would look to advertise their products and services online.
Paid advertising puts your brand in front of a defined audience, and encourages them to make a purchase or a decision of some kind. In addition to increased sales, it can increase social media followers, newsletter sign ups, and brand awareness.
To help you get to grips with online advertising, and to ensure you make the most out of every penny you spend, here’s a beginner’s guide to paid advertising online.