A Practical guide to Content Marketing for small business owners and start-ups

guide to content marketing

When you are looking for ways to promote your new start-up or small business you will, without doubt, soon hear the words, “content marketing”.

There’s a lot of buzz about content marketing at the moment, but what does it actually mean and how can small business owners use content to help grow their business?

This guide answers those questions, and also offers useful, practical advice if you are considering incorporating content marketing as part of your marketing strategy. (more…)

5 Ways to make your blog content SEO-friendly

Better SEO with blog

Blogging is something a lot of small business owners do. When it’s done well it can be a great low-cost way to reach out to potential customers.

However, many new businesses can find that the effort they put into their blog isn’t as well rewarded as they’d hoped.

So to help you realise all the benefits blogging can bring to your business, we’ve asked Luke Budka, of TopLine Comms to reveal 5 ways to make sure that your blog gets the desired results. (more…)

Writing content to help promote your small business site

One of the best ways to attract visitors to your website is by providing related sites with quality editorial relating to your subject area. Not only will this give you a chance to promote your service or business, but it can also indirectly aid your search engine promotion efforts via link popularity.
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