5 Ways data analytics can help you generate more leads and get the most out of your marketing spend

Lead generation is absolutely crucial to identifying potential customers that are interested in you business’s products and services.

With online leads coming from various sources such as search engines, email marketing, banner advertising and social media, you need to take an informed approach so you can reduce waste and focus your marketing budget on the sources that are driving the most high-quality leads.

Not only this but they need to prove the return on investment (ROI) from marketing to justify the budget in the first place.

So how can companies use data to identify exactly what drives lead generation, isolate the ultimate source of leads and streamline their marketing strategies? We asked Daniel Reilly, director at Ruler Analytics, to explain; (more…)

The power of referrals – How tradesmen can win new customers online

Traditionally, tradesmen have thrived on word-of-mouth recommendations, but in today’s marketplace online referrals can have a big influence on whether a customer decides to employ your services.

By the nature of their work, trades people cannot be expected to be experts in generating business online so we asked Jonny Lawrence, a digital marketing expert at Logic4training, to give an insight into how online referral sites and social media can work for the trades. (more…)