How to write an eye-catching press release

At Bytestart, we receive hundreds of press releases every week. Although around 40% are usually relevant to UK small businesses, out of these we probably only end up using 4 or 5 a week in our news articles. Many are not relevant to our business, some are poorly written, and the majority are not newsworthy.

Top tips for getting a press release noticed

We receive hundreds of press releases each week in the Bytestart email box. Many relate to small business issues, and plenty of others do not.

Out of one hundred press releases received, we typically might use just five. So, why do some releases hit the mark, and others don’t?