More and more small businesses coming round to the power of using video to establish their brand presence and promote their products or services.
With the technology to make professional looking brand film, becoming increasingly affordable, a little bit of production knowledge and know-how can go a long way.
Of course it’s not just a case of grabbing a camera and shooting. A proper video strategy is essential but so too is an understanding of the logistical, technical and legal hurdles you’ll need to overcome, especially if you’re going to be filming outside a studio. (more…)
The majority of startups and small business owners recognise the power of digital marketing and that having a website is a must have.
With limited funds and marketing budgets, the majority of small business owners tend to buy their website from a creative agency or designer that does everything.
However, as Tim Butler, founder of Innovation Visual explains, this might not be the best course to take.
Video is a potent and wildly effective marketing tool, but only when it is part of a measured and considered content strategy.
It is no easy task to succinctly and effectively communicate your brand values and core messaging to an audience in a way that is original and compelling.
Before you even begin you need to have spent time seeking to understand who your customers are in the first place. (more…)