Good publicity can help to propel your small business to another level. Sadly many small businesses don’t make any effort to get any press coverage because they think it’s impossibly difficult to do so.
However, it is really simple to get free publicity for your business. In fact, the reason that many businesses get it wrong is because they try to over-complicate things. Here are the five powerful and unbreakable rules you must follow when trying to get free publicity for your business:
Press releases are a good way of getting some publicity for your brand, but how do you get your press release out there in the first place?
If you’ve just started your own business, you might be making the mistake of overestimating the scope of publicity you wish to achieve.
Chances are, if you haven’t got a unique business idea that’s going to revolutionise the world, then you’re probably wasting valuable time dealing with national media outlets, especially when you can reap the rewards and credibility of local media instead.
Although it might seem like you are downplaying opportunities when targeting your local area, what needs to be remembered is you are only competing for coverage with other local businesses which ultimately presents a far greater chance of your story succeeding.
Free publicity is a great way to spread the word about your business. If you can get your business featured regularly in the newspapers and magazines your target audience reads, it brings your business to the attention of potential customers, and at no cost.
Another advantage of being featured in articles written about your business is that editorial coverage gives you a huge amount of credibility. It’s an independent trusted person talking about your business – the total opposite of an advert, where you are delivering your message.
The good news is that getting media coverage for your small business isn’t difficult if you know what you’re doing. (more…)
Most people think that to effectively promote their new business website, they need to do all the marketing work online.
In fact, that’s only half the story. Yes, driving traffic online is easier, as people are already using the medium. But there’s a lot of clutter online and standing out is hard. Promotional activity in the real world can be just as beneficial for publicising your new business website.