When you run a small business it may seem like an extra chore to carefully wordsmith every presentation you give or to think carefully about the words you use when talking about your product and service.
However, when you are trying to make a sale, every word counts. By making your words more memorable you’ll not only stick in the minds of your customers you’ll find yourself making more sales. (more…)
Prospecting is the foundation of B2B sales strategies. Or at least, it should be. Many businesses aren’t prospecting as well as they could be, if at all.
Research-led sales prospecting is a highly targeted, measurable way of identifying businesses for your salespeople to approach. It is important to realise that prospecting is not lead generation.
While prospecting can provide a framework that the sales team can use to qualify leads that come in (as we’ll explore), it is otherwise a distinct activity wholly concerned with finding and approaching the businesses that make up your target audience.
Business is a complicated old game sometimes. Just when you think you’ve got your head round one thing, you realise there’s another rule you didn’t know about!
Here’s a good example. Did you know it’s possible to get your business into serious financial trouble by selling too much?
We live in incredible times of change; there’s no disputing that. Old business models are dying out, new business models and disrupting technologies are being born every day that are turning industries on their head.
At the same time, trust is at its lowest level ever. We no longer trust politicians, we no longer trust banks and bankers. We no longer trust the proven models and establishments that have supported us for years, never more proven than in recent times with Brexit and Donald Trump becoming US President. (more…)
Negotiations are something all of us need to do every day. Whether it is securing a sale, negotiating a discount with a supplier or simply making arrangements with friends and family (children make particularly good negotiators!), the kind of questions we ask influences the final outcome for everyone.
The quality of the questions you ask will determine the quality of the answers you receive, so next time you are facing a negotiation situation, follow these 5 steps to make sure you are asking the right questions:
A key part of any business development goal is creating an efficient sales strategy that gets your products or services in front of the right people and invites them to make a purchase.
Successful business leaders understand that the sales process is the lifeblood of the company. Without an efficient, productive means of making sales, even brilliant ideas will fail, so it’s vital for every business owner to find the sales process that work bests for their company.
The quicker you can do this, the better your chances of growing your business, and the more likely you are to succeed. With so much at stake, William Buist reveals the sales strategy secrets that will help you make sustainable sales.
Negotiating is a fundamental part of how business gets done and takes place millions of times a day around the world. But that doesn’t stop many business owners from avoiding it.
If you can take control of yourself, your values and prejudices, your need for fairness, and your ego, you can start achieving the best possible outcomes in your negotiations. However, the first challenge to overcome is changing the way you think about negotiations and yourself. (more…)
The path from initial interest to confirmed sale hardly ever runs smoothly, especially in today’s tough marketplace.
When sales targets are high and prospects are scarce, it’s essential for salespeople to hone their skills and fine tune their approach for a successful close.
There are many organisational challenges facing salespeople, but most of these can be whittled down to three main root causes;
- A lack of sales staff motivation,
- Failure to maximise sales capability, and
- Inefficient management of the sales pipeline.
To help you close that sought-after sale, here are three key areas to focus on; (more…)
If you’re launching a new business, or looking to grow your existing business, then the chances are you’ll need to do some cold calling at some stage.
However, despite its importance within their business and the doors it can open, many business owners shy away from cold calling and find it extremely stressful. To help you overcome such cold-calling anxieties, here are six techniques that can help you become a more confident, far less stressed, and much more effective cold caller:
Any business owner is familiar with the challenge of attracting new clients and protecting relationships with existing ones.
Fierce competition within many industries gives clients a wide choice of suppliers to choose from, and to make things even more difficult, some clients feel the need to change vendors periodically to avoid the common phenomenon of supplier complacency.
If your ambition is to do long-term business with a new or existing client you will need ensure that you engage as a serious partner: Well prepared, well informed, and far from complacent.
Why do some businesses appear to steam ahead, recording rapid year on year growth, when others even in the same sector, with the same market opportunity, lag behind, recording poor growth or often no growth at all.
Of course, every sector will have its own nuances, however there are some barriers to grow that every business owner (and aspiring business owner) will need to address if they aim to punch above their weight. (more…)
If you can develop a better understanding of the selling process, you’re more likely to make those all-important sales. And by knowing more about the seven specific steps you need to take before you can close the deal, your sales efforts will be more richly rewarded.
Here’s what you need to know about the seven steps of the sale;
As a start-up, you often don’t know the best ways to market your new business, or what works and what doesn’t.
The good news is; whether you’re selling to a market of ten or ten million, one of the most effective ways to learn how to improve your marketing is to talk with a single person and sell something to them.
Here’s how you can develop stronger sales messages, build your customer base and grow your new business by harnessing the power of one-to-one marketing.
So you’ve got your website up and running and it’s looking fantastic. You’ve sourced a great range of products that people definitely want, you’ve got new unique photos, good descriptions, and a fulfilment system that’s capable of handling a thousand orders a day.
Well done. Now, what’s missing… oh… it’s people buying the products.
In the first four parts of this series, we looked at online and offline marketing techniques, how to build some buzz around your promotional campaign, and how to adopt a positive approach in other aspects of your business.
With this fifth and final part, we tie it all together by looking at a final few topics relating to streamlining your business, getting your affairs in order, and maximising your profit.
In an ideal world, everyone who runs a small business would spend at least one day a week actively marketing or selling. Perhaps that’s why this is one of the areas you’re most likely to delegate to someone else.
Once your marketing efforts have generated you a list of prospects, it’s time to see them and get them to buy. The first thing to remember is that you’re not selling a product or service – you’re selling the benefits it brings to the buyer.
One of the main dangers in the current economic climate for small businesses is self-paralysing fear. Many businesses will lose sales over the next year, but many others will see the recession as a sales opportunity. Here are five proactive ideas to help use marketing to your advantage.
The UK’s been blessed with some fantastic weather over the last few weeks; certainly a lot better than some areas saw last year.
Summer is definitely here and it’s looking like it could be a hot one. Great news if you have an ice cream van; bad news if you rely on people not enjoying themselves outside. If 80% of your turnover comes through the internet, hot weather and the holiday season is going to mean fewer people sat behind a computer at night buying things.
And with the UK determined to talk itself into a recession, you should take every step you can to keep your revenue as high as you can now.
In every problem lies the seed of opportunity. Here are five ideas from the Bytestart team to get more sales this summer.
If you believed everything you read in the media, you’d think this was a terrible time to be in business. The credit crunch, that catch all phrase for what’s happening to the economy right now, is killing businesses left, right and centre.
Only a fool would start their business now, right? Wrong.
Bootstrap marketing is what the web is all about – a way of promoting a business on a tight budget, maximising return on investment and minimising the risk.