A 6 Step Marketing Process to Accelerate your Startup Growth

Marketing process for scale up businesses

For business founders, the “To Do” list is never ending, especially when faced with external demands from investors and stakeholders.

The need to increase revenue becomes an all-encompassing obsession, and it’s easy to forget “secondary” tasks – like marketing – that help to fill the sales pipeline.

But failing to build an effective marketing strategy will cause your growth plans to stall. And if you cannot demonstrate ongoing, increasing sales, it becomes harder than ever to secure subsequent rounds of funding. Miss your growth targets and stakeholders are often less than forgiving. (more…)

How Technology Can Help Businesses Make the Leap from Start-Up to Scale-Up

technology to help your business grow

Britain’s entrepreneurial nature is highlighted by the fact that a new business is founded every hour. But only a small portion of these start-ups will make the leap to become a growing business that enjoys success at scale.

For the best chance of becoming a successful scale-up, small businesses need the right people, systems and processes in place, with an invest-to-grow mindset. They need to plan for the complexity, standardise and automate processes wherever possible and eliminate manual processes. (more…)

Scaling a craft business – How to grow without compromise

The craft business boom of the last decade has brought plentiful opportunities for businesses and customers alike.

For entrepreneurs involved, however, managing growth and expansion while retaining the original values and quality that initially propels a business to success can sometimes be easier said than done.

Growing and scaling a craft business presents unique challenges but offers unmissable opportunities and rewards. So to help craft business owners understand how to successfully grow their enterprise without compromising on their principles, we asked Jeremy Torz, Co-founder of Union Hand-Roasted Coffee to share his insight and experiences;

(more…)