7 Top Tips to help your small business find success online

eCommerce success tips for small businesses

Ecommerce now accounts for 17% of all UK consumer sales and it’s only going to keep growing. Yet, despite this growth, it is still hard to make it in the online marketplace.

Competition is tough, it requires both technical and business savvy, and you need to work much harder to gain trust.

Simply having a great idea for a business isn’t enough. If it were, there wouldn’t be so many poorly reviewed retailers on Trustpilot, so many horror stories of poor products and services, and so many rubbish websites.

To help you succeed online, we asked entrepreneur Stuart Maclaren, to share his 7 top tips for ecommerce success. (more…)

How the lines between online and offline retail are blurring, and how to capitalise on this trend

Let’s start with a sobering statistic: Retailers opened the lowest number of new stores in the last 5 years in the first half of 2016. What’s more, 15 stores pulled down their shutters for the last time every day. Altogether, that means nearly 2000 more stores were closed than opened in that six-month period.

Today, as bricks and mortar shops seem to struggle more than ever before, embracing online has become all the more important. Even retail giant IKEA, who for a long time stuck to their bricks and mortar roots and resisted expanding its online presence for years, has recently announced that they will be launching a Click & Collect solution.

So how can smaller retailers take advantage of the changing ways we shop? (more…)

Turn your website browsers into buyers with personalised product recommendations

Understand how to shape the customer journey and convert browsers into buyers.

The more relevant you make your website for each visitor, the longer they’ll stay, the more they’ll do, the more they’ll spend, and the more they’ll tell other people. And a great way to do this is to make the experience more personal.

Many small online retailers are missing out on the benefits personalisation can bring, so we asked Christer Holloman, author of How to Sell Online to reveal how you can take advantage of the opportunities it offers; (more…)

A business guide to selling online

This is a great time to make money selling things on the internet.

Three out of four people will go online to do some Christmas shopping, according to the Deloitte Annual Christmas Retail Survey.

And the confidence they gain from quickly and easily getting goods this way is likely to see continued growth in online retailing throughout the rest of the year.
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