“Networking is always important when it’s real, and it’s always useless when it’s fake.” – Seth Godin
When I decided to investigate how some of the most successful networkers operated both online and offline, I was desperate to know the “differences”.
Some of the greatest teachers of our time encourage their followers to look for the distinctions in life – the greater your knowledge of these distinctions, the greater your capability to deal with life’s challenges.
Interestingly, regardless of whether the experts I interviewed were using offline events, clubs and conferences to build their networks, or whether they were joining digital communities and groups online, their actions were underpinned by the same operating principles and many of the same activities.
From interviews with leading business experts, I’ve identified their Top 10 tips for networking success. I’ve called them the “Magic 10” because they kept appearing in interview after interview, seemingly from out of nowhere. If you can integrate these tips into everything you do, you will have a thriving business network in no time. (more…)
When you start a business, everyone says networking is important; so you network. But are you getting more out of your networking than passable plonk and the occasional first-class canapé? Have your efforts delivered a strong network that adds value to your business?
Successful networking is about more than turning up to grip-n-grin for an hour or so. That’s for weddings and next-door’s BBQ. The point of networking is to build mutually beneficial, integrated alliances (with the right partners), and to raise your own status. For start-ups and small businesses, where one-on-one relationships and personal contacts drive word of mouth business, this is especially important.
For your networking to bring benefits, you need to plan and prepare; winging it won’t do. You need to be in the right places, making the right first impression in front of the right people. And you need to know in advance what your follow-up strategy will be. (more…)
If you are not already an avid tweeter, Twitter is an online tool for creating short messages (tweets) that can be read by anyone who wants to receive them (followers).
Sometimes your followers will forward your tweet to their followers (retweet), and so on, until your original message is being read by everyone on Twitter that is at all interested in what you have to say. Although it is a social medium, it can be used for marketing purposes, as long as you are careful not to spoil all the fun. (more…)
So, once you’ve found a networking event, how do you get the most out of it? There are many networking “experts” who can teach you the finer points of generating business from a room of people. But the general rules seem to be very simple;
If you are looking to publicise your business website, but don’t have a blue-chip budget to promote it online, there are a number of ways to let people know about your new venture with very little cash (if any).
Whether you’re into technology or not you may have heard the phrase “cloud computing” knocked about… and probably ignored it.
Very sensible. The internet is awash with terms like “web 2.0” and “social networking”… and you don’t really need to know what they mean. But you do need to know how they can affect your business.
See, cloud computing has nothing but benefits for your business. And it’s something which is going to put plenty of opportunities in front of you in the years to come.
We’ve put together the Bytestart guide to cloud computing in business – with a jargon-free guarantee!
If you thought ‘You Tube’ was annoying, or ‘Facebook’ was vacuous, now’s your chance to enjoy the charms of the web’s latest phenomenon – ‘Twitter’. In this light-hearted piece, we also discuss if it is likely to benefit small businesses in anyway.