Continuous testing, benchmarking and learning is a cornerstone of all social media activity. It will help you identify areas of relative under-performance, potential risks and opportunities to generate better results. (more…)
There is a lot of talk about data science, big data, AI, and IoT these days, but what is the reality behind the hype? What do these terms actually mean, and what impact could these have on your business?
Let’s take a look at 10 of the highest profile tech terms affecting businesses in 2018; (more…)
There are a million things to think about when you start a small business. Your website alone is a field of rabbit holes – content, structure, design, SEO, social media integration – down any one of which you might lose yourself for days if you don’t know what you’re doing.
One area that small business owners tend to neglect, or to consider out of their league is web traffic analytics. Yet this form of stat management is nothing less than essential if you want to make your website a worthwhile proposition. (more…)
If you’ve been involved in running a website, you’ll know that it’s relatively “easy” to get eyeballs on your site. Throw money at it and they will come.
But, it’s getting those visitors to take action, to buy from you – that’s the hard part. So it’s no wonder that a website’s ‘Conversion Rate’ is one of the most keenly tracked metrics in online business. It measures the percentage of visitors who take a desired action, which in e-commerce means making a purchase.
Improving your conversion rate means more sales and higher profits, so finding ways to convert more of your website visitors into buyers is a key plank of ecommerce success.