The majority of small business owners recognise the power of digital marketing and that a website is a must have.
With limited funds and marketing budget, most small businesses tend to buy their website from an agency or designer that does everything. However, as Tim Butler, founder of Innovation Visual explains, this might not be the best course to take. (more…)
Inbound marketing is an essential tool for any online business. By creating and distributing useful content, the aim is to attract potential customers to your products and services.
Ultimately the purpose of inbound marketing is to create sales. So, here we examine ways that you can hone your inbound marketing tactics to engage with more prospects and move them along the path to purchase.
If you’ve been involved in running a website, you’ll know that it’s relatively “easy” to get eyeballs on your site. Throw money at it and they will come.
But, it’s getting those visitors to take action, to buy from you – that’s the hard part. So it’s no wonder that a website’s ‘Conversion Rate’ is one of the most keenly tracked metrics in online business. It measures the percentage of visitors who take a desired action, which in e-commerce means making a purchase.
Improving your conversion rate means more sales and higher profits, so finding ways to convert more of your website visitors into buyers is a key plank of ecommerce success.