What is Google’s RankBrain and why should you care?

WHat Google Rankbrain is and how it can help your website succeed

 

Google RankBrain first rolled out in 2015. Unlike Google’s many previous updates it uses machine-learning and AI for the first time, in order to help better refine search results, especially in cases of rare, ambiguous or one-of-a-kind queries.

Understanding more about Rankbrain can help your website succeed, so we asked digital marketing expert, Paul Morris of Superb Digital, to explain what Google’s RankBrain is, how it works, where it’s going and why, as a small business owner, you should care. (more…)

9 of the Best & Fastest ways to improve your website results

The majority of startups and small business owners recognise the power of digital marketing and that having a website is a must have.

With limited funds and marketing budgets, the majority of small business owners tend to buy their website from a creative agency or designer that does everything.

However, as Tim Butler, founder of Innovation Visual explains, this might not be the best course to take.

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Why 95% of your website visitors don’t buy, and what YOU can do about it

ecommerce website optimisation

If you’ve been involved in running a website, you’ll know that it’s relatively “easy” to get eyeballs on your site. Throw money at it and they will come.

But, it’s getting those visitors to take action, to buy from you – that’s the hard part. So it’s no wonder that a website’s ‘Conversion Rate’ is one of the most keenly tracked metrics in online business. It measures the percentage of visitors who take a desired action, which in e-commerce means making a purchase.

Improving your conversion rate means more sales and higher profits, so finding ways to convert more of your website visitors into buyers is a key plank of ecommerce success.

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