For startups and small businesses, getting down to the nitty gritty of SEO can be incredibly daunting; there are over 200 signals that Google looks for when ranking your website, and few small business owners will even have ever heard the term ‘offsite SEO’ before.
With attracting customers to your website becoming an ever-more crucial task for small businesses, we asked Magnus Linklater, MD of content and SEO agency, Bespoke Digital to outline what you need to know about onsite and offsite SEO. (more…)
If you’ve been involved in running a website, you’ll know that it’s relatively “easy” to get eyeballs on your site. Throw money at it and they will come.
But, it’s getting those visitors to take action, to buy from you – that’s the hard part. So it’s no wonder that a website’s ‘Conversion Rate’ is one of the most keenly tracked metrics in online business. It measures the percentage of visitors who take a desired action, which in e-commerce means making a purchase.
Improving your conversion rate means more sales and higher profits, so finding ways to convert more of your website visitors into buyers is a key plank of ecommerce success.