As a start-up the chances are your marketing budget is smaller than you’d like, so it’s important to get as much out of it as possible.
Although not right for every business startup, PR is a marketing tool that is well worth considering as it builds both awareness and credibility. It can showcase your expertise while delivering third party endorsement from respected journalists and media outlets.
In addition, PR is great for your SEO; having articles authored by you or quoting you filling up the first few pages of Google is just what a start-up business needs.
So how do you do it? We asked, Chantal Cooke, author of PR Demystified; how to get free publicity by giving journalists what they really need, to share her blueprint for DIY PR success;
Press releases are a good way of getting some publicity for your brand, but how do you get your press release out there in the first place?
Good public relations are essential for any business, but especially so, for small and start-up businesses. If you can persuade editors to run a story about your business, it’s worth a dozen adverts or mailshots. And there’s also the huge added benefit of it not costing you anything!
However, writing a press release isn’t as simple as dashing off a letter to the editor of your local paper. For it to work, your release needs to be carefully crafted and put together.
Here we look at how you should structure your press releases to grab editors’ attention and maximise your chances of getting that elusive, but highly-prized free press coverage.
At Bytestart, we receive hundreds of press releases every week. Although around 40% are usually relevant to UK small businesses, out of these we probably only end up using 4 or 5 a week in our news articles. Many are not relevant to our business, some are poorly written, and the majority are not newsworthy.
We receive hundreds of press releases each week in the Bytestart email box. Many relate to small business issues, and plenty of others do not.
Out of one hundred press releases received, we typically might use just five. So, why do some releases hit the mark, and others don’t?