Why Emailmovers is one of the UK’s only providers enhancing email databases with UPRNs

In today’s data-driven marketing world, precision is everything. That’s where Emailmovers stands out. As a trusted Email Marketing Agency helping businesses, Emailmovers helps businesses reach the right audiences through clean, compliant and highly targeted data.

The future of B2B data starts here: run targeted B2B campaigns

In an era where every message counts, clean and precise datasets have become essential – not optional. One of the latest advancements Emailmovers brings to the table is the integration of UPRNs (Unique Property Reference Numbers) and UDPRNs (Unique Delivery Point Reference Numbers) into B2B datasets.

These unique location identifiers act like digital fingerprints for physical addresses across the UK. When combined with business data, they unlock new possibilities in segmentation, personalisation, and campaign accuracy – setting a whole new standard for what email marketing can achieve.

Business data management that drives results

Effective business data management is at the heart of successful B2B marketing. Emailmovers specialises exclusively in B2B data, offering services such as data cleansing, data enhancement, and data appending – all designed to ensure your business information is accurate, compliant, and ready to perform.

With decades of expertise in the B2B space, Emailmovers helps companies build intelligent databases that improve delivery rates and campaign performance. Their solutions are fully GDPR-compliant and tailored to help marketers engage with the right decision-makers through precision targeting and high-quality data.

Why data accuracy and precision matter more than ever

A cluttered or outdated email database can derail even the best marketing strategy. Duplicate records, incomplete addresses and poor formatting lead to low engagement, poor deliverability and wasted marketing spend. It’s a problem many businesses face – especially those that rely on older or third-party data.

When your segmentation is off, your messaging gets lost. Emails land in the wrong inbox, bounce back or reach the wrong person altogether. That’s why forward-thinking marketers are looking for smarter ways to buy an email database or improve the quality of the ones they already have.

Emailmovers solves this problem by marketing data cleansing enhancement and enhancing data with granular, property-level insights.

The result? A database that’s not only cleaner, but built for modern targeting. In a landscape where accuracy is king, this kind of GDPR compliant accurate data precision helps ensure email marketing data cleansing reaches the right decision-maker, at the right business, every time.

UPRNs and UDPRNs: The new standard in B2B location data

For businesses looking to buy email data and email lists or supercharge their current datasets, UPRNs and UDPRNs represent a huge leap forward in targeting accuracy with UK global data.

A UPRN (Unique Property Reference Number) is a unique identifier assigned by Ordnance Survey to every addressable location in the UK.

Similarly, a UDPRN (Unique Delivery Point Reference Number) is issued by Royal Mail to pinpoint individual delivery addresses. Together, these identifiers act as precise location tags – cutting through the limitations of postcode-based targeting.

For example, multiple businesses might operate in the same postcode, perhaps in separate units of a business park. While a postcode could return vague results, UPRNs and UDPRNs let you differentiate between Unit 4, Unit 12, or Unit 18 – all within the same postcode area but entirely different businesses.

This precision allows marketers to clean, deduplicate and segment their email database with confidence. No more confusion, no more wasted impressions – just smarter data that delivers results.

For any organisation looking to buy email data that truly delivers or run targeted campaigns with their existing data, these identifiers are fast becoming the new industry standard with UK global email data.

What makes Emailmovers different? Data appending and enhancing any database – with or without UPRNs

What truly sets Emailmovers apart is not just access to smarter data but the ability to transform your data, no matter where you’re starting from. Whether you’re looking to buy an email list or refine an existing customer database, Email Movers offers a unique, highly specialised service enhancing your databases that few others in the UK can match.

While most providers require UPRNs to already be present in your records, Emailmovers can map UPRNs onto your data even if they’re not originally included. Using proprietary technology and advanced location matching, their team can enhance your dataset with UPRNs and UDPRNs based on address information alone – bringing an unmatched layer of precision to even the most basic email list and data lists.

This ability to retroactively enrich data is a game-changer for companies sitting on legacy databases that lack structure, standardisation or location accuracy. No other provider in the UK currently offers this level of enhancement, making Emailmovers the go-to partner for businesses ready to unlock the full power of property-level insights.

Whether you’re starting fresh or upgrading what you already have, Emailmovers ensures your email list is not only cleaner, but also smarter – ready for location-driven campaigns that hit the mark every time. As data owners, we pride ourselves on maintaining high-quality data essential for the success of prospect email marketing campaigns.

Smarter targeting with UDPRNs for direct mail and postal campaigns

While email remains a cornerstone of digital marketing, physical outreach still plays a crucial role in sectors like logistics, retail and B2B services. That’s where UDPRNs deliver unmatched value. These identifiers drill down to the exact delivery point – ensuring every letter, catalogue or printed campaign lands at the correct location, not just the general postcode.

By integrating UDPRNs into your email database, you can avoid common mailing pitfalls like undelivered items or wasted impressions. For businesses that buy email databases or run targeted B2B campaigns, this level of targeting is a smart way to boost ROI and reduce costs by leveraging an accurate email database or run integrated campaigns.

With UDPRNs, marketers can plan campaigns that are as efficient as they are precise – sending fewer messages, but making every one count. With Email Movers, you can take advantage of this capability as part of a fully managed data enhancement service, tailored to your campaign goals.

Industry use cases: Who benefits from enhanced location data?

Enhanced location data powered by UPRNs and UDPRNs is proving essential for several industries. In logistics, it ensures precise delivery coordination. In real estate, it helps identify and validate commercial properties. Utility providers use it to tie services to specific premises. And in local government, it powers everything from service delivery to compliance reporting. Enhanced location data, combined with accurate business and consumer data, significantly boosts the effectiveness of these applications.

Layer in segmentation options like SIC codes, employee count, turnover or even technology stack and marketers can transform a basic email database into a highly strategic targeting tool. By maintaining accurate consumer data, businesses can enhance targeting, driving better engagement and conversion rates. For any business looking to buy email data with greater control or those looking to get more from what they already have, this enhanced granularity opens new doors for campaign efficiency, personalisation and measurable results, which is key to success.

What customers have to say

At Emailmovers, we pride ourselves on maintaining strong relationships with our happy customers. Our customers have seen significant improvements in their email marketing campaigns, with increased open rates, improved delivery rates, and higher return on investment (ROI).

We have helped numerous businesses, from small startups to large corporations, achieve their marketing goals through our range of email marketing services, including data appending, email cleansing, and targeted B2B campaigns.

Our clients appreciate our professional service, expertise, and commitment to providing compliant, accurate, and performance-driven email marketing solutions.

As the UK’s leading email marketing agency, see what our happy customers have to say about the exceptional results we deliver, making us the go-to partner for businesses looking to take their email marketing to new heights.

Why UK marketers trust Emailmovers to deliver results

Marketers across the UK trust Emailmovers – ‘The Home of Email Marketing’ and a leading Email Marketing Agency – because of one thing: results.

As the UK’s trusted email marketing agency, Emailmovers has over two decades of experience in the marketing industry since 2003. Emailmovers stands out for its unmatched data quality, innovative enhancement tools and a deep understanding of what modern marketers need to succeed, both the original and still the market leaders.

Using proprietary technology and exclusive datasets, Email Movers delivers precision-targeted solutions that go beyond the basics. Whether you’re looking to buy an email list or enhance your existing records, their team provides expert support every step of the way – ensuring your campaigns are powered by clean, compliant and highly segmented data.

From integrating UPRNs and UDPRNs to offering personalised consultation and ongoing data maintenance, Emailmovers combines cutting-edge innovation with real-world service. It’s this blend of technology and human expertise that keeps their clients ahead of the curve and consistently delivering better campaign performance.

Conclusion: Transform your campaigns with precision data

UPRNs and UDPRNs are redefining what’s possible in B2B marketing – bringing unmatched accuracy, smarter segmentation and better ROI to every campaign. As one of the only providers in the UK enhancing email databases with these powerful identifiers, Emailmovers is uniquely positioned to help your business succeed.

Whether you want to buy an email list or upgrade your current data, now is the time to harness the power of precision.

Contact Emailmovers today and discover how precision data can transform your results – https://www.emailmovers.com