Top 10 tips for choosing a business domain name

   

If you are setting up a website for your small business, as increasing numbers of people are doing, you should take care when choosing a domain name. Here are some tips from the Bytestart team, based on our experiences of setting up business websites over the past decade.

Business Domain Name Tips

1) If you are buying a .co.uk domain name (e.g. yournewbusiness.co.uk), make sure you also buy the other main TLD's (Top Level Domains) for the same prefix (e.g. yournewbusiness.com, yournewbusiness.net). This will ensure that no-one else can come in at a later stage and capitalise on your brand name using another major domain name type. Although there are dozens of TLD types available, we've always purchased the .co.uk, .com, .net and .org variants to protect our brands. There's no harm buying more variants, but do make sure you take care of the important ones.

2) If you do a domain name search and find only the .co.uk is available for your chosen prefix (e.g. newbusiness), it may be worth your while choosing another domain name prefix where most or all of the TLD's are available. We spent quite some time researching suitable domain names before deciding on Bytestart - dozens in fact.

3) It is possible that your small business may grow into different areas of interest, or even change tack altogether. For this reason, it may be an idea not to make your domain name too specific to one area of your expertise. In some cases, the domain doesn't necessarily have to contain words related to your industry or brand - it certainly hasn't held Amazon or eBay back!

4) Keep your domain name as short as possible and simple - it needs to be memorable, and preferably not contain hyphens.

5) A few web marketing firms suggest inserting your major keywords into your domain name wherever possible to help with your search engine rankings. We do not subscribe to this view. Sure, there may be some small benefits in having some keywords in your domain name (e.g. "the-best-web-designers.co.uk"), but your web promotion effort should come later. Your domain name should be chosen to best represent your company's interests rather than to please the fickle search engines!

6) Allowed characters - Domain names can only contain letters, numbers, and dashes. Spaces and symbols are not allowed. Domain names are not case sensitive.

7) Choose a reputable domain name supplier. A company which has been around a while and is well known is a good bet. We'd also recommend choosing a company which provides a user interface so that you can manually edit your domain name details (email forwarding, transferring your domain name elsewhere). We've used Easily for all our domain name purchases for the past decade without a single problem.

8) If you intend to buy a sizeable number of domains, try to 'park' them with one single domain name company. Domains are far easier to administrate and keep up-to-date if they are in a single place you trust.

9) You should ensure that your domain name is not a commonly known brand name or trademark. Something like "Microsoftwebdesign.co.uk" would not be a good choice!

10) Make sure you keep your contact information up-to-date. Although your domain name supplier is bound to contact you when a domain name comes up for renewal, it is your responsibility in the end. Going back to point 8) again, for this reason, having a single domain name supplier will help.

Further Resources

You might also want to read our article on choosing a name for your new business here, and also a useful guest article on selecting business names and intellectual property law here.

Try Easily for all your domain name purchases - highly recommended by the Bytestart team.